International Business: Strategy and the Multinational Company

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Multinational corporations choose from among three basic international strategies: (1) multidomestic, (2) global, and (3) transnational. These strategies vary in their emphasis on achieving efficiency around the world and responding to local needs.
International Company : International is a company that conducts business in more than one country but may or may not have an office or operation located there. Multinational Company : Multinational company do have their offices and production centre in many countries.
Robert Scoble via Flickr Last night there was a huge party at the New York Stock Exchange honoring the top 25 multinational corporations (where 40% of a company's workforce is stationed outside ...
The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies.

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