Advertising (Introductions to Media and Communications)

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Falls offers marketing and corporate communications, branding, investor relations, crisis and reputation management, creative, public relations, media relations.
Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day.
Description: This course explores the principles of advertising and promotion for products and services in business to consumer and business to business markets as a part of integrated marketing communications.

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